Selling through trust and technology
Increase sales with confidence and modern technology.
Audience
The course is designed for salespeople, marketers, advisors, consultants, customer managers, business developers and managers who want to work more professionally, data-driven and ethically throughout the sales process. It is suitable for both the private and public sectors, and is particularly relevant for businesses that want to strengthen their commercial maturity, improve their customer experience, work more insight-based or develop their sales efforts in international markets. The course is suitable for both beginners and experienced professionals who want to update methodology, communication and digital skills.
Learning objectives
The course provides a holistic and practice-oriented specialization in modern, ethical and data-driven sales. Through theory, case, reflection and practical tasks, participants learn to analyze customer needs, structure sales processes, communicate professionally, use psychological insights responsibly, and work data-driven with CRM, audiences, KPIs and digital channels. The course also provides tools for international cultural understanding, relationship building, customer loyalty and value-based follow-up. Participants train on combining strategy, ethics and practical sales skills in realistic situations that mirror the global and digital marketplace.
After completing the course you will be able to
- Analyze customer needs using modern sales methodology and case based insights
- Adapt communication, presentations and negotiations to different audiences and cultures
- Using ethics, psychological principles and professional influence responsibly
- Navigating cultural differences in international sales and adapting sales processes globally
- Work data-driven with CRM systems, KPI analysis, reporting and digital sales support
- Use social selling, targeted content work and digital advertising in your sales efforts
- Plan and optimize campaigns based on sales data, customer journeys and insights
- Understand how AI, automation and digital tools impact modern sales strategy
- Create customer loyalty through systematic follow-up, customer success and ethical upselling
- Building lasting customer relationships that deliver repurchases, lower churn and stronger brand
- Reflect on ethical dilemmas and make decisions that strengthen trust and professionalism
See accompanying documents and guidance for this course at this page. Please contact us if you have any other questions.
Read more about the course at PECB website, or download updated brochure for this course here.
PECB courses are conducted in PECB's own learning portal, with presentations, materials for self-study as well as video where available. After payment, you sign up for the course, and receive an email from PECB with registration link, normally within 24 hours of booking.
The price for courses (self-study and e-learning) includes one year of access. During this period, the examination, one new exam if necessary, as well as the issuance of a certificate are included.
If you choose not to attend courses and only want to take the exam, the exam and certificate must be paid separately. The payment is made directly to the PECB.
